Beacons: A paradigm Shift for Brand Communication

In 2014, 2.6 billion people were using smartphones. By 2020, that number is expected to skyrocket to 6.1 billion — or 70% of the world’s population. As we rapidly become more and more connected digitally, significant strides are being made that bridge the gap between physical shopping experiences and the refined targeting that a digital advertisement can offer. “Beacons” are shaping up to be a very promising solution in this regard.

What are Beacons?

Multi-Industry Potential

But that isn’t the only sector that could benefit from its emergence — event organizers, transit systems, educational facilities, the hospitality industry, professional sports, payment processors and even home automation systems all have the potential to prosper. In fact, some of the world’s most recognizable brands are already buying in — Virgin, Macy’s, Major League Baseball, American Eagle, Walgreens and Walmart are just a few of the many who are investing in beacon infrastructure.

Customer Benefit

By cross-referencing personal information and purchase history via a compatible app, a consumer’s mobile device can essentially transform into a highly personalized and contextualized marketing medium. Whether the goal is to communicate items on sale, product recommendations or even the location of a specific item, the possibilities are endless. Additionally, targeting methods can be refined even further based on the time of day, the customer’s demographic and browsing history, not to mention the opportunity to gain even deeper insights and analytics than ever before. Even items can be used to trigger beacon technology, displaying images, reviews or videos about each product the consumer approaches.

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Looking Ahead

Global Business Development | User Acquisition | Digital Advertising | Mobile Marketing | Strategic Partnerships💡 🚀 💵 #hosting #ecommerce #strategy

Global Business Development | User Acquisition | Digital Advertising | Mobile Marketing | Strategic Partnerships💡 🚀 💵 #hosting #ecommerce #strategy